Privacy Policy

Last updated: [16/02/2026]

ADP Distribution Ltd (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website or interact with us, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

ADP Distribution Ltd is the data controller responsible for your personal data.

Registered Address:
Unit 1 Broadcott Trading Estate, Station Road, Cradley Heath, West Midlands, B64 6NT

Email: enquiries@adp-distribution.co.uk

If you have any questions about this policy or how we use your data, please contact us using the details above.

2. Personal Data We Collect

2.1 Information you provide to us

We collect personal data that you voluntarily provide, including when you:

• Contact us via our website
• Submit an enquiry or request information
• Apply for employment and submit a CV
• Enter a competition or promotion

This may include:

• Name
• Email address
• Telephone number
• Company name
• Job title
• Curriculum vitae and employment details
• Any other information you choose to provide

2.2 Information collected automatically

When you visit our website, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Operating system
• Referring URL
• Pages visited and actions taken
• Date and time of visits

This information is collected through cookies and similar technologies, subject to your consent where required.

3. How We Use Your Personal Data and Our Lawful Bases

We only process personal data where we have a lawful basis to do so.

Where consent is required, you may withdraw it at any time.

4. Leadinfo (Including Email Campaign Tracker)

We use the lead generation service Leadinfo B.V., Rotterdam, The Netherlands, to recognise business visitors to our website and to analyse interactions with our communications.

Website visitor recognition

Leadinfo recognises visits to our website based on IP addresses and publicly available information. This may include processing personal data such as IP addresses and online identifiers.

Our lawful basis for this processing is legitimate interest (Article 6(1)(f) UK GDPR), specifically our interest in identifying and engaging with potential B2B customers. This interest is balanced against the rights and freedoms of website visitors.

Email Campaign Tracker

When you interact with our communications or features — for example by submitting a form, opening our emails, clicking campaign-specific links, or engaging with our content — we may process personal data to better understand and optimise our communications.

Data processed

When using Leadinfo’s Email Campaign Tracker, the following personal data may be processed:

• First name
• Last name
• Email address
• Interaction data (e.g. email opens and link clicks)

Recognition is signalled via campaign-specific mail tracking links. These signals are captured only when you interact with our emails or content.

Matching and enrichment

Captured interaction data is matched against known contacts in our Leadinfo environment:

• If a matching contact exists, the website session may be enriched with person-level data
• If no matching contact exists, the session remains anonymous

No personal data is inferred or enriched unless a match already exists within our own database.

Data scope and sharing

All recognition and matching:

• Occurs solely within our Leadinfo account and settings
• Is not shared with other Leadinfo customers
• Is not used outside our organisation’s environment

Leadinfo does not reuse or combine this data across customers.

Lawful basis

• Email communications and tracking: Consent
• Website session enrichment for known B2B contacts: Legitimate interest

You may withdraw your consent or object to this processing at any time.

Cookies and consent

Leadinfo places first-party cookies to support visitor recognition and campaign tracking. These cookies are only placed after you have given consent via our cookie banner.

Retention

Personal data collected via Leadinfo is retained for no longer than [e.g. 12 months], unless a longer period is required for legitimate business purposes.

Opt-out and objection

You may opt out of Leadinfo processing at:
https://www.leadinfo.com/en/opt-out

You may also object to this processing or withdraw consent by contacting us at: enquiries@adp-distribution.co.uk

5. Google Analytics

We use Google Analytics to analyse how visitors use our website and to improve user experience.

Google Analytics uses cookies to collect information such as:

• Pages visited
• Time spent on the site
• Device and browser information

This information is anonymised where possible and is only collected after you have provided consent via our cookie banner.

International transfers

Google may process data outside the UK. Where this occurs, we rely on appropriate safeguards such as:

• The UK–US Data Bridge, or
• Standard Contractual Clauses approved under UK GDPR

Google reCAPTCHA

We use Google reCAPTCHA on our website to help protect our forms and services from spam, fraud, and automated abuse.

reCAPTCHA works by analysing user behaviour (for example, mouse movements, time spent on the page, IP address, browser information, and other device identifiers) to determine whether an interaction is carried out by a human or an automated system.

This processing is carried out for the purpose of ensuring the security and integrity of our website.

Lawful basis

Our lawful basis for using reCAPTCHA is our legitimate interest (Article 6(1)(f) UK GDPR), specifically to protect our website and users from malicious or automated activity.

Google processes this information on our behalf as a data processor under its applicable data processing terms.

Further information about how reCAPTCHA works can be found in Google’s reCAPTCHA documentation.

6. Cookies

Our website uses cookies and similar technologies.

• Essential cookies are required for the website to function
• Analytics and marketing cookies (including Google Analytics and Leadinfo) are only used with your consent

You can manage or withdraw your cookie preferences at any time via our cookie banner or browser settings.

For more information, please see our Cookie Policy.

7. Competitions and Promotions

When you enter a competition or promotion, we will use your personal data solely for the administration of that competition unless you have explicitly consented to further use.

Personal data will not be shared with unaffiliated third parties without your consent, unless required by law.

8. Data Sharing

We do not sell personal data.

We may share data with:

• IT and website service providers
• Analytics and lead generation providers (e.g. Google, Leadinfo)
• Professional advisers (legal, accounting)
• Regulatory authorities where required by law

All third parties are required to protect personal data in accordance with UK GDPR.

9. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal, accounting, or reporting requirements.

Typical retention periods include:

• Enquiries: up to 24 months
• Job applications: up to 12 months
• Analytics data: up to 26 months
• Leadinfo data: [insert period]

10. Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data
• Request correction of inaccurate data
• Request erasure of your data
• Restrict processing
• Object to processing (including profiling and B2B lead tracking)
• Request data portability
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)
• ICO contact: https://www.ico.org.uk

To exercise any of your rights, please contact us at enquiries@adp-distribution.co.uk.

11. External Links

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those websites. Please review their privacy policies separately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you.